How Have Modern Communications Contributed To Globalization?


The term globalization, as it is used today, became popular in the 1980 "s, reflecting several technological advances that accelerated international transactions. European countries invested heavily during the decade after World War I, leading some economists to call it an early golden age of globalization. 

After World War II, urban centers developed the idea of globalization when globalization took place with the lifting of state restrictions between different nations. There were no national borders and there was a flow of goods, services, concepts and ideas. 

Geography of globalization can be defined as a series of processes (economic, social, cultural, technological and institutional) that contribute to relations between societies and individuals across the planet. One of the effects of globalisation is that it encourages greater interaction between different regions and populations around the world. Technological globalisation is largely accelerated by the spread and diffusion of technologies across borders. 

Understanding the impact of globalization and intercultural communication is essential for organizations that want to establish a competitive advantage in global markets. Recent economic challenges have shown that organizations need to develop internal communication capacities to control and monitor external threats. 

As societies become increasingly networked, the ability to communicate across cultural boundaries becomes increasingly important. The globalization of communication between nations beyond their borders is an old concept, but with the advent of new technologies, it has fascinatingly influenced the way we communicate and learn. Today we are able to communicate with people all over the world at the touch of a button. 

The use of technology has had a profound impact on how businesses communicate and market their products and services. Global companies need to understand how to communicate with employees and customers from different cultures to fulfill the mission of the organization and to create value for all stakeholders. 

Further technological advancements in areas such as mobile phones have led to competition and price reductions, while in related areas such as mobile banking and information exchange there have been improvements. With the advancement of technology, organizations with a cognoscent culture can be a nuisance or a hindrance when trying to increase profits and market share. This is particularly true in information technology, where one technology can change faster than others. 

While the use of technology has increased in all countries in recent decades, the spread of the technology has slowed in some countries. In these countries, fewer people have the education and skills to use, let alone access, new technologies. The same pattern of social inequality that creates a digital divide - unequal access to technology for different races, classes and geographical zones in the United States - is also creating digital divides in other nations. 

Our research (Chapter 4 of the World Economic Outlook, April 2018) looks more closely at how technology is transported between countries. We note that the cross-border spread of knowledge and technology has intensified globalisation. In emerging markets, technology transfer has helped boost innovation and productivity, especially in recent periods of weak global productivity growth. 

Our study shows that technology leaders themselves have benefited from each other's innovations. This suggests that extending technological boundaries beyond the growing contributions of China and Korea provides scope for positive spillovers from new innovators to traditional innovators. Globalisation has brought decisive benefits: it has promoted the dissemination of knowledge and technology, which has helped to spread countries "growth potential. 

With the Internet, telecommunications, broadband, mobile phone technology, portable wireless mobile devices, and other communications technologies, dispersed workers can interact and collaborate, whether they are in inner cities or high-rise buildings. 

Modern communication has played a major role in cultural globalization. Indeed, communications technology is so advanced that instant communication is ubiquitous around the world, even when no one thinks about it. Kilometres of fibre-optic cables connect continents and enable people all over the world to communicate via the borderless World Wide Web. 

American companies such as McDonalds and Coca-Cola have played an important role in spreading American culture around the world. Terms like "coca colonization" were coined to refer to the dominance of American products abroad, which critics of globalization see as a threat to these countries "cultural identity. The global impact that American products, businesses, and culture have on other countries around the globe is also represented by American television programs that are broadcast worldwide. 

Some argue that the media is only a partial cause of globalization and globalized industries. Without the media, cultural products would simply be broadcast, and products would be less likely to influence recipient culture. 

Media companies have also benefited from vertical integration and globalisation. In this sense, media companies have many different and specific brands that maintain a globalized corporate structure. Vertical integration and globalisation Globalisation has so much to do with the corporate structure of media companies and their products that the vertical integration of multinational media companies has become a necessary aspect of the study of globalised media. 

Many participants and observers in the modern technological scene have suggested that we are in a phase of discontinuous change when the range of technological applications increases and the timeframe of change becomes shorter. Morris and Tanenbaum point out that the role of the private enterprise is to encompass many disciplines, from basic sciences and engineering to production, sales, marketing, finance and individual motivation.

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